Privacy Policies

Privacy Policy

Americanas is committed to transparency, privacy and security of its customers’ data during the entire process of interaction with our website, apps, and physical stores. In order to better understand what information is collected and it is used, stored or deletet, we shall detail our Privacy Policy below.

Customer registration data are not disclosed to third parties, except when necessary for the delivery process, for billing or participation in promotions requested by customers. Your personal data are essential for the order to arrive safely at your home, according to the stipulated delivery period.

For the Privacy Policy to be well understood, it is essential to clarify some important concepts:

– Customer – any individual who purchases products or services in physical stores, website and application;

– Personal data – any information related to a person that identifies them or that, used in combination with other processed information, identifies an individual. Also, any information through which it is possible to identify a person or contact him.

– Treatment of personal data – the processing of personal data is considered to be the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, communication, transfer, dissemination or extraction of data from individuals.

– Data Subject – any natural person who has their personal data processed by Americanas;

– Purpose – what we want to achieve with the processing of personal data.

– Necessity – the processing of personal data must be limited to the minimum necessary for the intended purpose. In other words, it must be relevant, proportional and not excessive.

– Consent – clear and objective authorization that the holder gives for the treatment of his personal data with a previously stipulated purpose. After giving consent, you can revoke it at any time. Revocation does not cancel previously performed processing.

– Americanas is an integral brand of the Americanas Universe, composed of the companies listed below:

Lojas Americanas S.A. – 33.014.556/0001-96

B2W – Digital Company – 00.776.574/0006-60

BIT Services Inovação e Tecnologia Ltda. – 03.789.968/0001-37

Digital Finance Promotora Ltd. – 19.179.007/0001-40

Direct Express Integrated Logistics S.A. – 05.886.614/0001-36

ST Importações Ltd. – 02.867.220/0001-42

Submarino Finance Promotora de Crédito Ltda. – 07.897.468/0001-70

Ame Digital Brasil Ltda. – 32,778,350/0001-70

Ecologística Entregas Sustentáveis Ltda. – 22.236.389/0001-01

Courrieros Transportes Ltda. – 29.386.039/0001-70

Supernow Portal and Internet Services Ltd. – 23.559.907/0001-90

Ecolivery Courrieros Ltda – 16.890.506/0001-53

1. who does this privacy policy apply to?
It applies to all Americanas customers, including the website, application and physical stores, who in any way have personal data processed by us.

2. what kind of personal information do we collect and use?
Americanas collects and stores the following types of information:
Information you provide to us: Americanas collects information from the Client in several ways: when you provide your CPF to issue the invoice; exchange some product; acquires one of the services offered by physical stores, website or application; creates an account and provides data in “My Account”; place an order on our website or app; picks up a product you purchased through the website or app in physical stores; participate in the monthly draw; when interacting with the Customer Service; when participating in surveys or marketing promotions etc. Among the information that may be requested are: full name, email, CPF, date of birth, gender, address, telephone numbers and credit card number.

Information automatically collected by Americanas: We collect and store certain information whenever the Client interacts with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on advertisements, partner emails and other content provided by us on other websites.

Information Collected by Mobile Device: When you download or use our app, we may receive data about your location and your mobile device. We may use this information to provide you with personalized content such as advertisements, search results and others. Most mobile devices allow the Customer to turn off location services.

Information collected from other sources:

· public sources (eg demographic data);

· credit bureaus or agencies (eg credit reports/checks);

· data providers (eg, demographic data related to online advertisements and based on Customer’s interests).

3. why do we ask for your personal data?
Data is required for:

· deliver the purchased products or the contracted service;

· optimize your interaction with us;

· guarantee the security of the website, its application and the data it processes;

· inform the Client about the offers and publicize our services;

· comply with legal obligations;

· administrative and management purposes.

The provision of data allows:

· deliver the purchased products or services;

· carry out the process of exchanging or returning products, within the period established by the CDC (Consumer Defense Code);

· send updates on order status and service communications;

· send gifts or offer benefits;

· coordinate with partners the delivery or provision of services;

· provide services tailored to the Customer’s needs;

· improve the customers’ shopping experience at Americanas;

· carry out market analysis and research;

· keep the Customer informed about the products and services we offer;

· run targeted online advertising;

· prevent, detect and investigate activities that are not in accordance with our Code of Conduct or that are prohibited or illegal; improve our website, products and services.

Americanas uses legal bases, which may vary according to the purpose of the collection, to process the personal data of customers. The storage period may change depending on the legal basis applicable to each situation and purpose.

3.1 Marketing Services
Marketing services are offered through free communications about offers, services and products addressed to the Customer, related to their profile on the website and purchases made. This service covers emails, SMS and WhatsApp. It is noteworthy that the Customer can cancel the service at any time by accessing “My Account”.

4. who do we share your data with?
The information collected is handled within Universo Americanas and will only be shared when necessary: (i) for the proper provision of the services object of its activities with partner companies; (ii) for protection in case of conflict; (iii) upon court decision or request from a competent authority; (iv) with companies providing technological and operational infrastructure, such as payment intermediary companies and information storage service providers.

5. international data transfer
As the internet is a global environment, certain services offered by Americanas may require the transfer of your data to other countries.

In these cases, the data is treated in accordance with the LGPD (General Data Protection Law) and other protection legislation. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.

By browsing our website, app, shopping at our physical stores and/or communicating with us, you agree to the treatment of your information, including the international transfer of data, when necessary. We take steps to ensure that any information collected is handled securely, in accordance with data protection standards and in accordance with this Privacy Policy.

6. how long do we store personal information?
We store Customer information in accordance with the prescription rules of Brazilian law.

7. what are the data subject’s rights?
The holder of personal data has the right to obtain from Americanas, at any time, upon formal request, information regarding their data.

Americanas will have 15 days to respond to requests from holders. Requests will be analyzed as provided for in current legislation and, for legal reasons, some requests may not be met.

Data subjects, according to the text of the LGPD, can exercise their rights through:

I – confirmation of the existence of treatment;

II – access to data;

III – correction of incomplete, inaccurate or outdated data;

IV – anonymization, blocking or deletion of unnecessary, excessive or processed data in breach of the provisions of this Law;

V – portability of data to another service or product provider, upon express request, in accordance with the regulations of the national authority, observing commercial and industrial secrets;

VI – deletion of personal data processed with the consent of the holder;

VII – information on public and private entities with which the controller shared data;

VIII – information on the possibility of not providing consent and on the consequences of denial;

IX – Revocation of consent.

8. how to exercise your rights?
You can exercise your rights by accessing the “Privacy” section in “My Account”, available at In addition, you can contact us by email customer

To change your preferences regarding notifications (including marketing communications), at any time, you can go to “My Account”. If you do not wish to receive marketing communications from us, you can also unsubscribe by clicking on the link sent along with the marketing email.

9. can children buy in American?
American sells products for children, but they must be purchased by adults. If you are under 18, you will need to purchase with a parent or guardian.

10. cookies and similar technologies
Cookies are small data files that are placed on your computer or other devices (such as ‘smartphones’ or ‘tablets’) as you browse the website.

We use cookies, pixels and other technologies (collectively, “cookies”) to recognize your browser or device, learn more about your interests, provide essential features and services, and also to:

· Track your preferences to only send ads that interest you. You can set your preferences through your account;

· keep track of items stored in your shopping cart;

· Conducting research and diagnostics to improve content, products and services;

· prevent fraudulent activities;

· improve security.

If you block or reject our cookies, you will not be able to add items to your shopping cart, proceed to checkout or use our products and services that require a login.

Click on ‘Help’ in your browser settings to find out how to stop you from accepting cookies and to be notified when you receive new ones; to see when they expire and to disable them. On the links below you can find more details on how to disable cookies for the most popular browsers:

· Google Chrome

· Mozilla Firefox

· Safari

· Internet Explorer

· Microsoft Edge

· Opera

11. how can you keep your personal information secure?
Americanas uses the best security protocols to preserve the privacy of Customers’ data, but also recommends individual protection measures.

In order to maintain the security and protection of your personal data provided in registration or on purchases, under no circumstances should your login and password be shared with third parties. In addition, when accessing your registration through “My Account”, especially on public computers, make sure that you have logged out of your account to prevent unauthorized persons from accessing and using the information without your knowledge.

We do not contact you by phone, WhatsApp, SMS or email requesting personal data. Under no circumstances should they be provided as it may be an attempt to misuse them.

For more information, you can consult our Security Guide.

12. other important information about data protection
To ensure that the rules are clear and accurate, we may change this policy at any time by posting the revised Privacy Policy on this website and indicating the effective date of the document. If any substantial changes are made, you will receive an email notification.

13. how can I contact Americanas’ data protection officer?
The person in charge of data protection is the person in charge chosen by Americanas to act as a communication channel between the controller, the data subjects and the National Data Protection Authority (ANPD). Any questions about the processing of personal data can be sent to the e-mail

14. legislation and forum
This policy will be governed, interpreted and executed in accordance with the Laws of the Federative Republic of Brazil, especially Law No. 13.709/2018, regardless of the Laws of other states or countries, the Customer’s jurisdiction being competent to resolve any doubts arising from this document.

15. last update and previous versions
Last Update: April 26, 2021
Previous versions: August 26, 2020 – Access here: