Innovation ecosystem

We have built a business model that is constantly changing throughout our more than 90 years of history, always investing in new categories, brands and disruptive businesses – whether through the creation of proprietary initiatives, such as Ame, through strategic M&A movements (mergers and acquisitions), or even by diversifying our service portfolio. With multiple businesses, services and brands, we are able to expand our relevance in the market, increase purchases recurrence among customers, as well as participate in different consumption journeys.

Business brands

These are our brands, which encompass specific markets, audiences and profiles.

Americanas offers millions of products and the best purchasing and delivery experience for customers. The brand is democratic, inclusive and present in the daily lives of Brazilians for more than 90 years. http://www.americanas.com

Ame is the financial platform of Americanas S.A. and its purpose is to democratize access to financial and non-financial products, services, simplifying the way people relate to money. https://www.amedigital.com/

Puket offers high-quality, fun, beautiful and innovative products in more than 180 stores. The brand’s mission is to provide an experience of enchantment, style and comfort for customers. https://www.puket.com.br/

MinD is a design and home decoration brand, with a light, modern and cozy proposal. https://www.casamind.com.br/

The brand was born in 1991 and today has several physical stores, as well as e-commerce and multi-brand channels. It is a company that has grown and established itself as a reference in design with innovation and fun, better known as fun design. https://loja.imaginarium.com.br

Lovebrands brings together innovative brands, such as Imaginarium, Puket and MinD, and a diverse mix of products. https://www.lovebrands.com.br/

Hortifruti Natural da Terra is the first and largest retail chain in Brazil specializing in fresh products with a focus on fruits, vegetables and greens. https://naturaldaterra.com.br/

Skoob is the largest social network for readers in Brazil, with a platform that adds an extensive virtual library with the possibility of interacting and sharing content about books, authors and literary experiences. https://www.skoob.com.br/